Having treatment pages without a strategy is like having a doctor's office without a receptionist.
Many clinic websites have treatment sections that look like copy/paste from a brochure. No structure, no differentiator, no clear call to action. And then they wonder why the patient doesn't fill out the form.
This article identifies the most common mistakes that are sabotaging the conversion of your treatment pages and how to fix them with a focus on medical tourism and real conversion.
1. Group all treatments on a single generic page.
"Services" with 10 treatments summarized in 3 lines each. This neither positions nor converts.
Why it's a mistake:
- Google does not understand what the page is about.
- The patient cannot find details.
- There is no possibility of indexing long tail keywords.
Solution: creates a URL for each important treatment:/ivf-in-mexico/stem-cell-knee-pain-treatment/plastic-surgery-abroad
Each with SEO structure and patient focus.
Not speaking to the international patient
If your clinic serves patients from the US, Canada or other countries, your page should say so. If not, they assume you only serve locals.
Why it's a mistake:
- You don't connect with the reader looking to travel.
- You lose credibility due to lack of context.
Solution: integrates phrases such as:
- "Ideal for patients traveling from the U.S. or Canada."
- "Bilingual staff and assistance with travel logistics."
- "USD pricing and recovery plan included."
3. Do not include frequently asked questions
The patient has questions. And if you don't answer them right there, they go somewhere else.
Why it's a mistake:
- Increases the bounce rate.
- You lose the opportunity to position for long tail queries.
Solution: is included at the bottom of each treatment page:
- 3 to 5 real common questions.
- Clear, non-technical answers.
- Links to contact or more information.
4. Technical text that does not generate trust or empathy
Many pages seem written for other doctors, not for patients. Full of technicalities, without explaining benefits, without talking about what the patient really wants to know.
Why it's a mistake:
- It generates distance, not trust.
- It does not resolve objections.
Solution: uses direct language. Example:
- "This treatment helps reduce pain in less than 6 weeks."
- "It doesn't require hospitalization and you can go home the same day."
- "We work with certified laboratories and specialized personnel."
5. Not having visible and functional CTAs
Your page may be well written, but if you don't invite the patient to do something concrete, the moment is lost.
Why it's a mistake:
- The patient does not know what step to take.
- There is no urgency or direction.
Solution: includes clear and repeated CTAs:
- "Schedule your free evaluation"
- "Contact us by WhatsApp"
- "Download the treatment plan"
Use visible buttons, not just links underlined in text.
A good treatment page educates, convinces and converts.
It's not about having 20 treatments listed. It's about having 5 well-crafted pages that convert. Each one should be a mini landing page, optimized for the ideal patient and with all the elements they need to make a decision.
At Torres Creative We redesign the treatment pages of clinics that want to attract real patients, not just traffic. We apply SEO, CRO and content designed for the international patient.
A well-done treatment page can be worth more than your entire networking profile. And you know it.