Two different paths to the same goal: visibility and conversion
Both SEO and Google Ads can bring patients to your clinic. But they don't work the same, they don't cost the same, and they don't serve the same purpose. Choosing one, the other, or both depends on your goals, your budget, and your urgency.
This article shows you when to use SEO, when to invest in Ads and when to combine both for measurable results.
SEO: organic positioning that builds long-term value
Advantages
- You don't pay per click.
- Increase your online authority and trust.
- Improve the global positioning of your brand.
- Operates 24/7 without active pattern.
Disadvantages
- Requires time (3 to 6 months to see real results).
- It needs a constant content strategy.
- High competition if you don't choose your keywords well.
When to use SEO
- If you want to build a solid base of steady traffic.
- If you plan to attract international patients in the medium and long term.
- If you can invest in educational content, blog and web structure.
Google Ads: fast results with controlled investment
Advantages
- Immediate results.
- You can segment by country, city, language, time.
- Ideal for promotions, urgent services or launches.
Disadvantages
- Every click costs.
- If you stop the campaign, you disappear.
- It requires constant optimization to be profitable.
When to use Google Ads
- If you need patients now.
- If you are testing new services or markets.
- If you are clear about what treatment you want to sell and to whom.
What if you combine both strategies?
The most effective strategy for many clinics is to use SEO as a basis y Ads as an accelerator.
Example:
- You use SEO to position "stem cell therapy in Mexico" organically.
- You use Google Ads to target patients searching for "cost of stem cell injections abroad" this week.
While SEO builds authority and steady traffic, Ads allows you to generate immediate queries and validate high-margin treatments.
KPIs to be observed in each case
In SEO:
- Keywords positioned by country.
- Monthly organic traffic.
- Time on page and bounce rate.
In Ads:
- Cost per click (CPC).
- Conversion rate per treatment.
- Cost per qualified lead.
No strategy is ultimate if it is not measured and optimized every month.
Choosing only one can limit you. Using both, with strategy, can scale your recruitment.
It's not about choosing SEO or Ads for fashion. It's about defining objectives, deadlines and budget. Both tools can coexist if you know what to expect from each one.
At Torres Creative We design comprehensive recruitment strategies, combining SEO and Google Ads with a focus on medical tourism and high value patients. If your clinic needs real visibility and patients ready to act, we can help you.
It's not just about showing up, it's about converting.