Having a blog without a strategy is like posting on networks without knowing what for.
Many clinics open a blog just because "you have to have one". They post generic notes or articles that sound more like an internal newsletter than useful content. And then they wonder why no one reads them.
A well-crafted blog can be one of the most solid sources of SEO positioning, medical authority and patient acquisition. But only if it is structured for that.
What type of content should a clinic publish on its blog?
It is not promotional content. It is useful content, clear and aligned with what patients are looking for before they decide.
Examples of articles that do position and convert:
- "How safe is stem cell therapy in Mexico?"
- "What to expect from IVF if you're over 40".
- "Top 5 reasons Americans travel for plastic surgery".
- "What's included in dental implant packages abroad?"
The best content answers real questions that patients type into Google. Not what the doctor wants to explain, but what the patient needs to know.
Key elements for each blog article
- Title with long tail keyword
- No: "Fertility and you".
- Yes: "IVF success rates in Mexico vs USA: What patients should know".
- Direct introduction with problem and promise
- It speaks to the stakes, not just the subject matter.
- Question subtitles (H2, H3)
- Improves SEO and readability.
- Clear, straightforward, non-technical content
- Speak like the patient, not like the medical literature.
- Call to action (CTA) at the end
- "Request a free consultation", "Speak to a consultant today".
- Internal links to treatment pages
- Connect content to action.
- ALT text in images + SEO structure (meta title, meta description)
- Improved positioning and accessibility.
Frequency and planning: publishing without a plan is a waste of time
You don't need to publish every day. But you do need consistency, focus and purpose.
Minimum recommendation:
- 2 articles per month (SEO + frequently asked questions)
- 1 article focused on medical tourism
- 1 article with comparison of treatments or destinations
Use editorial calendar, define categories (by specialty, type of patient, target country) and review performance with Google Search Console.
What results a well-crafted blog can give you
- Increase your organic traffic month after month
- Attracts more informed and qualified patients
- Improve your positioning as a trusted medical brand
- Feeds remarketing or email campaigns
A blog does not generate likes. It generates positioning, trust and patients who come knowing what they want.
A medical blog is not for "decorating" your website. It is to convert readers into patients
At Torres Creative We develop blogs for clinics that understand that content is not an extra. It is part of the recruitment system. We write with SEO in mind, adapted to your treatments, your target country and the patient profile you want to attract.
If you don't have a useful blog, your competition is already gaining the attention you're losing.