Context and objectives
An aesthetic medicine clinic in Guadalajara started from:
- Almost no international visibility.
- Maximum budget of $2,000 USD for two months.
- Initial goal: at least 150 qualified leads from the U.S. and Canada.
Strategy implemented
- Channel distribution
- Google Ads (60 %) with transactional keywords.
- Facebook and Instagram Ads (40 %) with video and photo testimonials.
- Accurate segmentation
- Target cities: California, Texas, Florida, Ontario and British Columbia.
- Customized hearings and lookalike of existing patients.
- Dedicated Landing page
- In English, with prices in USD and travel process.
- Short form and direct WhatsApp button.
- Follow-up sequence
- Welcome email with informative PDF.
- WhatsApp Business with immediate response and optional video call.
- Weekly optimization
- Bidding and creative adjustments.
- Incorporation of new testimonials in the landing page.
Results in 8 weeks
| Metrics | Value |
|---|---|
| Leads generated | 200 |
| Cost per lead (CPL) | $10 USD |
| Landing conversion rate | 11 % (1,800 views) |
| Patients scheduled after lead | 70 (35 % conversion) |
| Revenues generated | $175,000 USD (average ticket $2,500) |
| Estimated ROI | 8.75 × |
Keys to success
- Budget focused on two high-intent channels.
- Granular segmentation by city and demographics.
- Hyper-specific Landing page for international patients.
- Response in less than an hour via WhatsApp.
- Continuous optimization based on weekly data.
Next steps
- Scale investment in locations with CPL less than $10 USD.
- Replicate the strategy in other aesthetic treatments.
- Implement full CRM to automate reminders and follow-up.
- Add postoperative follow-up videos as additional social proof.
Conclusion: With an investment of just $2,000 USD and a well-executed digital strategy, the clinic generated 200 international leads and converted 70 patients, proving that budget is no limit when tactics are precise. At Torres Creative we replicate these results adapted to each specialty and market.
