Build a segmented database.
- Capture leads on your site and networks offering a valuable resource:
- "Cardiovascular prevention guide in 5 steps"
- "Checklist: Do you need a heart checkup?"
- Segment by:
- Local vs. international patients
- Age (35-50, 50-65, +65)
- Interests (prevention, postoperative, pressure control)
2. Design automated sequences according to stage
- Immediate welcome
- Subject: "Thank you for joining our heart health program".
- Content: personal greeting, link to downloadable guide and links to key blog articles.
- Nutrition and education (days 2-5)
- Email 2: "How to measure your blood pressure at home".
- Email 3: "Foods that take care of your heart".
- Invitation to consultation (day 7)
- Subject: "Schedule your cardiology check-up with no assessment cost".
- Content: benefits of the consultation, brief testimonials and direct button to your online calendar.
- Follow-up and urgency (day 10)
- Subject: "Last days for your free appointment".
- Content: reinforces the urgency and highlights limited quotas.
3. Personalize and humanize each message
- Use the subscriber's name in subject and first paragraph.
- Sign with photo and name of the cardiologist or coordinator.
- Includes specific dataLocation, schedules and direct contact by WhatsApp.
4. Optimize subject and preheader
- Subject (< 50 characters): brief and benefit-oriented ("Improve your cardiovascular health today").
- Preheader (< 90 characters): subject line complement ("Download your free guide and know your risks").
5. Frequency and schedules
- Recommended frequency: 1-2 weekly mailings.
- Best shipping schedule:
- Local: between 9 am and 11 am (business day).
- International: 3 pm-5 pm (blocks with morning in the U.S.).
6. Key metrics to measure
- Open Rate: ideal > 20 %.
- Click-through rate (CTR): ideal > 3 %.
- Conversion (click → scheduling): form tracking or clicks on "Schedule your appointment".
- Unsubscriptions and spam complaints: must be < 0.1 %.
7. A/B testing and continuous improvement
- Subject: short text vs. question ("When was your last heart checkup?").
- Call to action: button under text vs. inline link.
- Images: physician photo vs. symptom infographic.
Analyze the results of each test and adjust your monthly sequence.
Conclusion
Cardiology email marketing is not about sending generic newsletters. It's about designing a journey of trust, education and urgency, tailored to the patient looking to take care of their heart health. With a well-segmented base, automated sequences and relevant content, you can convert subscribers into patients.
At Torres CreativeWe create and manage medical email marketing strategies that increase patient acquisition and loyalty. If you want to find out how, let's get started today.
