1. Acquisition: attracting qualified traffic
- Channels: SEO (treatment landing pages), Google Ads, Facebook Ads, face-to-face events.
- Metrics: unique visits, CPL, CPC.
- Strategy:
- Define segments by specialty (cardiology, aesthetics, fertility).
- Use SEO content with long-tail intentions ("IVF for Canadian patients").
- Geolocated advertising and specific medical interests.
2. Activation: first "wow moment
- Objective: that the lead experiences an immediate benefit or perceived value.
- Tactics:
- Offer free online diagnostics or downloadable checklist.
- Short welcome video with explanation of the process.
- Relevant testimony that supports your credibility.
- Metrics: resource download rate, webinar registrations, WhatsApp first response.
3. Retention: maintaining interest and the relationship
- Objective: the patient to return or advance in the funnel.
- Tactics:
- Educational email sequence and appointment reminders.
- Private group in networks or newsletter with health tips.
- Post-consultation follow-up through telemedicine.
- Metrics: email open rates, repeat visits, follow-up appointments.
4. Referral: turning patients into promoters
- Objective: that your patients recommend your clinic.
- Tactics:
- Referral program with reward (discount on next consultation).
- Request reviews on Google Business Profile and medical directories.
- Video testimonials for your blog and social networks.
- Metrics: number of referrals, reviews received, share rate of testimonial videos.
5. Revenue: maximizing the value of each patient
- Objective: increase revenue per patient and per life cycle.
- Tactics:
- Upsells: offer complementary services (nutrition, PRP, follow-ups).
- Value packages: combine treatments (surgery + rehabilitation).
- Membership plans or annual check-ups at preferential rates.
- Metrics: ARPU (Average Revenue per User), LTV (Lifetime Value), recurring revenues.
Conclusion
The AARRR model (Acquisition, Activation, Retention, Referral, Revenue) allows you to structure each phase of the patient experience with clear metrics and tactics. Applying it in your practice ensures a steady flow of leads, engaged patients and sustainable revenue growth.
At Torres CreativeWe design, implement and measure AARRR strategies tailored to each medical specialty, ensuring that each stage of the journey is optimized for conversion and loyalty.
Start your customer journey today and turn your practice into a predictable growth machine.
