Optimal Landing Page Structure for Medical Treatments

1. Hero Section: clear proposal and call to action

• Title (H1): must include the main keyword and audience
  Example: "Stem Cell Therapy for Osteoarthritis of the Knee - International Patients".
• Short caption: reinforces the main benefit
• Featured image or video: photograph of the procedure, the medical team or animation of results
• Initial CTA button: "Request a Free Evaluation" or "Schedule a Consultation".

Metrics to be measured: click-through rate on the first CTA.

2. Benefits and Differentiators (H2)

• List of 3-5 bullets with concrete results:
  1. Pain reduction in X weeks
  2. Outpatient procedure without hospitalization
  3. Native language counseling and trip coordination
• Icons or graphics that make each benefit visual
• Small section "Why choose us". with certifications and years of experience

Metrics to be measured: scroll percentage up to the middle of the section.

3. Process Detail (H2)

• Title: "How Treatment Works"
• Numbered steps (H3) or line graphs:
  1. Initial online consultation
  2. Diagnosis and personalized plan
  3. In-clinic procedure
  4. Follow-up and recovery
• Estimated time for each phase and travel requirements

Metrics to be measured: average time in section and clicks on "More details".

4. Testimonials or Success Stories (H2)

• 3 short testimonials (text + small photo + name and country)
• Testimonial video international patient (optional)
• Link to complete case studies in PDF or internal page

Metrics to be measured: interactions with videos and clicks on links to complete cases.

5. Frequently Asked Questions (H2)

• List of 5-7 FAQs related to typical doubts:
  • "Does the procedure hurt?"
  • "How long should I stay?"
  • "What is included in the price?"
• Clear and brief answers with internal links to further information

Metrics to be measured: reduction of query submissions for basic questions.

6. Final Call to Action (H2)

• Repeat the main CTA with a prominent design (fixed button, contrasting color)
• Urgency or incentive textLimited space available this month" or "Early booking discount".
• Contact options: pop-up form, WhatsApp button, direct phone number

Metrics to be measured: final conversion rate (leads generated ÷ landing visits).

7. Technical and SEO Elements

• Schema Markup applied:
  • MedicalProcedure to describe the treatment
  • FAQPage for frequently asked questions
• Speed and Core Web Vitals optimized to ensure an LCP < 2.5 s
• hreflang tags if there is another language version
• Well-defined metadata (title, description, og:image)

Conclusion

A well-structured treatment landing page guides the visitor step by step: from the value proposition to the action of scheduling. Each section serves a measurable purpose in the conversion funnel. By implementing this guide, your clinic maximizes patient acquisition, reduces cost per lead and improves the user experience.

At Torres CreativeWe design and optimize medical landing pages following this structure to ensure a predictable and profitable conversion flow.

Apply this structure today and convert more visits into real appointments.