What our audit includes (overview)
We review your landing page from start to finish: layout, speed, copy, psychological triggers and data markup. The goal is clear: increase your conversion rate without reinventing the whole site.
1 Ideal structure section by section
Hero
- Title (H1) with keyword + clear clinical benefit
- Subtitle reinforcing result or security
- Professional image or video of the equipment or procedure
- CTA above the fold ("Schedule your consultation")
Benefits
- Three to five bullets with measurable results (e.g., "Pain reduced in 4 weeks").
- Simple icons to accompany each point
Step by step process
- Explains prior consultation, intervention and follow-up
- Estimated time and requirements for international patients
Testimonials and authority
- Actual photos, name, specialty and country
- Logos of certifications (COFEPRIS, JCI) visible.
FAQs and objections
- Questions about pain, costs, recovery and travel
- Straightforward answers, no confusing technicalities
Final and persistent CTA
- Button anchor to form or WhatsApp
- Urgent reminder (quotas, available surgical dates)
2 Technical aspects evaluated
Core Web Vitals
- LCP < 2.5 s
- FID < 100 ms
- CLS < 0.1
CDN and compression
- WebP images and lazy loading
- CSS/JS minification; deferred non-critical scripting
Security and privacy
- HTTPS, consent banners, clear privacy policy
Accessibility
- Adequate contrast, descriptive alt tags, keyboard navigation
3 Schema Markup applied correctly
We add and validate:
- MedicalOrganization (clinic details)
- MedicalProcedure (specific treatment)
- FAQPage (frequently asked questions)
- Review (ratings and testimonials)
Markup facilitates rich snippets in Google and increases organic CTR.
4 Texts, headings and persuasive writing
Copy patient-centered
- "Restore mobility without major surgery" instead of "Autologous orthobiologic treatment".
- Use of clear language, tangible benefits and direct calls to action
Hierarchical titles
- H1 with main benefit
- H2 for process, testimonials, FAQs
- H3 for clinical or logistical details
Psychology applied to the health sector
- Authority: clinical data, years of experience, certifications
- Social proof: patient photos, success figures, video reviews
- Ethical urgency: "Surgical quotas limited this month".
- Empathy: acknowledging fears (pain, journey, results) and offering concrete solutions
5 Deliverable report and action plan
You will receive:
- Detailed PDF with findings and screenshots highlighted
- High / medium / low priority for each recommendation
- Technical checklist (speed, security, Schema)
- Copy guide and suggested titles
- Optional mock-up with optimized layout
Implement changes in 7-14 days and measure: conversion rate, time on page, CPL and ROI.
Conclusion
The right medical landing page does not depend on colors or fashions: it depends on logical structure, copy that speaks to the patient and an impeccable technical back-end. Our audit identifies each gap and delivers ready-to-implement solutions.
At Torres Creative we have increased conversions up to 162 % after implementing these optimizations. Let's analyze your landing page and convert each visit into a real query.
