¿Estás invirtiendo o solo gastando? La mayoría de clínicas no sabe cuánto le cuesta un paciente Uno de los errores más comunes es creer que el marketing digital es “caro” o “barato” sin tener un criterio real. No se trata de lo que pagas, sino de lo que recuperas. Una campaña que cuesta $1,000 USD […]
Cuánto cuesta atraer pacientes con marketing digital (y cómo calcular tu inversión real) Read More "
El problema no es el tráfico. Es lo que pasa (o no pasa) una vez que llegan Muchos sitios web de clínicas reciben visitas constantes: por Google, redes o incluso pauta pagada. Pero esas visitas no se convierten en consultas ni en citas. El tráfico está, pero no hay conversión. Esto no se soluciona con
You have visitors on your site but they don't book: why it happens and how to fix it Read More "
Having a blog without a strategy is like posting on networks without knowing what for Many clinics open a blog just because "you have to have one". They publish generic notes or articles that sound more like an internal newsletter than useful content. And then they wonder why no one reads them. A well-crafted blog can be
What a medical blog must have to rank in Google and attract patients Read More "
If all your traffic comes to the home page, you are wasting money and attention. Many doctors and clinics invest in Google Ads, publish content or appear on Google, but send everyone to the same page: the home page. It's like inviting someone to your clinic and leaving them alone in the waiting room. A landing page
If you want patients from another country, you can't keep writing as if you were talking only to locals One of the most common mistakes clinics make when trying to attract international patients is to assume that technical or generic medical language will rank in Google. If the patient searches for "ivf success rate in Mexico", but your content reads "technologies
Two different paths to the same goal: visibility and conversion Both SEO and Google Ads can bring patients to your clinic. But they don't work the same, they don't cost the same, and they don't serve the same purpose. Choosing one, the other, or both depends on your goals, your budget, and your urgency. This article shows you
SEO vs Google Ads for clinics: which one should you use to attract real patients? Read More "
Before you decide, understand what you are buying (time, results or control) Physicians, practice managers and directors often ask the same question: do I hire a marketing agency or build an in-house team? The answer depends on your goals, your budget, your time and your level of demand. This article will help you decide,
Does your clinic need a marketing agency or an in-house team? Read More "
Having treatment pages without a strategy is like having a doctor's office without a receptionist Many clinic websites have treatment sections that look like a copy/paste of a brochure. No structure, no differentiator, no clear call to action. And then they wonder why the patient doesn't fill out the form. This article identifies the errors
5 common mistakes on treatment pages that are causing you to lose patients Read More "
The 80% of marketing is lost if your clinic does not know what to do with the leads that come in Many medical centers invest in ads, content, SEO and networks. They get the patient to leave their data. But then it all falls down in the follow-up. The response is slow, generic or absent. Result: the patient leaves
How clinics should respond to leads to avoid losing potential patients Read More "
Beyond wishful thinking: attracting foreign patients requires real preparation Saying "I want international patients" is easy. But making it happen requires structure, strategy and professionalism. If your clinic doesn't have certain elements in place, you're not ready to compete with destinations like Colombia, Costa Rica or Turkey. This checklist is for clinics, medical centers and hospitals that
Checklist: Is your clinic ready to attract international patients? Read More "
Copyright © 2025 Torres Creative: Medical Marketing and Medical Tourism :: Medical Marketing and Medical Tourism Privacy Notice
