Torres Creative: Digital Strategies for the Health and Medical Tourism Sector

Why advanced medical marketing strategies are next level Engaging patients with Google Ads and local SEO is no longer enough: rising CPCs and content saturation demand AI-based tactics, unified data and personalization. Clinics that integrate machine learning, multi-touch attribution and dynamic audiences achieve CPLs up to.

Building a solid online reputation for clinics is as critical as having state-of-the-art equipment. Potential patients rely on Google, Doctoralia or TopDoctors before booking; a single unanswered negative review can cost dozens of appointments. This operating manual details how to capture positive feedback, respond to reviews, monitor mentions, and measure impact on

The day-to-day management of social media for a clinic-cardiology, fertility, dermatology or any other specialty-is no longer about "posting something" and waiting for likes. The medical Community Manager is a strategic role that creates content aligned with recruitment objectives, listens to the conversation to protect reputation and delivers data to marketing and management.

Introduction Cardiology, plastic surgery, dentistry, fertility, orthopedics, ophthalmology, dermatology, nutrition... Your practice may encompass just one or several of these specialties, but the digital challenge is the same: show up where patients are looking for answers, convert their interest into appointments and retain them with impeccable follow-up. This definitive handbook synthesizes everything you've learned in the previous articles.

Introduction In 2025, digital competition in healthcare is more intense: patients search for specialists on Google, verify credentials on networks and expect an immediate response. This guide offers a step-by-step approach to designing a medical marketing strategy that generates a steady stream of patients, combining proven tactics with the latest industry trends.

1 Gather comparable information Before analyzing anything, ask each agency for the same basic elements: With this "standard format" the proposals will be comparable line by line. 2 Verify that the diagnostic uses data The diagnostic should be supported: If the diagnostic only repeats generalities ("it lacks SEO") without specific metrics, the agency may not