Initial diagnosis: gaps and opportunities Area evaluated Initial result Keyword ranking Pos. > 100 Did not use transactional intent terms. Technical SEO (Core Web Vitals) LCP 4.2 s Heavy images and no CDN. English content 3 articles Poorly translated, no hreflang or optimization. Thematic backlinks 22 domains [...]
Case study: how we positioned a Mexican clinic in the top 3 of Google USA Read More "
1. Executive summary: what it is all about in one page A proposal of more than 20 pages without a summary is impossible to digest. The executive summary should answer: what problem it solves, what the goals are and how success will be measured. Include key figures for your clinic (volume of leads, current conversion rate).
Clear and differentiated value proposition 2. Coherent visual identity 3. Consistent tonality and voice 4. User experience (UX) on your site and channels 5. Social proof and authority 6. Brand-aligned educational content 7. Omnichannel consistency Conclusion Building a professional medical brand goes beyond a pretty logo: it requires.
Key elements for a professional medical brand that builds trust Read More "
What our audit includes (overview) We review your landing page from start to finish: layout, speed, copy, psychological triggers and data markup. The goal is clear: increase your conversion rate without reinventing the whole site. 1 Ideal structure section by section Hero- Title (H1) with keyword + clear clinical benefit- Reinforcing subtitle
Professional Medical Landing Page Audit: structure, copy and converting technique Read More "
What is the North Star Metric and why does it matter in healthcare? The North Star Metric (NSM) is the leading indicator that captures the value you deliver to your patients and your business. For a clinic, it's not enough to measure visits or likes: you need a metric that reflects real success, such as "Number of
The "North Star Metric" in Clinics: a guide to define your core metric Read More "
Hero Section: clear proposal and call to action Metric to measure: click-through rate on the first CTA. 2. Benefits and Differentiators Metric to measure: scroll rate to mid-section. 3. Process Detail Metric to measure: average time in section and clicks on "More details. 4. Testimonials or Case Studies
Optimal Landing Page Structure for Medical Treatments Read More "
Acquisition: attract qualified traffic 2. Activation: first "wow moment" 3. Retention: maintain interest and relationship 4. Referral: convert patients to advocates 5. Revenue: maximize the value of each patient Conclusion The AARRR (Acquisition, Activation, Retention, Referral, Revenue) model allows you to structure each phase of the patient experience with metrics and tactics
The Customer Journey in your clinic: from Acquisition to Revenue Read More "
What is a CRM and why your clinic needs it A CRM (Customer Relationship Management) is a platform that centralizes all your leads, patients and communications in one place. In medical marketing, it ensures that: Without a CRM, your practice will rely on cluttered inboxes, spreadsheets and manual processes that.
Why you need a CRM in your practice and how to implement it Read More "
Why retargeting and not just new traffic? 96 % of visitors leave your site without converting. Capturing new traffic is expensive and often irrelevant. Retargeting allows you to "chase" those who already know your practice, reminding them of your offer and dispelling doubts. In medicine, where trust is the key, this second or
Why do Core Web Vitals matter more than ever for your practice? Since Google's page experience update, the three Core Web Vitals-Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS)-influences both rankings and user experience. For a patient looking for critical information, a slow or unstable site will
Why numbers matter more than insights A "pretty" campaign that doesn't convert is spending in disguise. To know if your investment is working, you need to master basic metrics and their formulas. Without concrete math, any optimization is guesswork. Cost per Lead (CPL) Formula: CPL = Total Campaign Spending ÷ Number
Essential metrics (and the real math) to measure your medical marketing Read More "
Context and objectives A cosmetic surgery clinic in Cancun was looking for: Strategy deployed Results in 60 days Metrics Initial value Final value Variation Leads generated 0 130 +130 leads Cost per lead (CPL) - $12 USD - Engagement in publications 0.8 % 4.5 % +462 % Clicks to WhatsApp 45 210 +366 % Confirmed bookings
Case Study: Social Networks and Medical Advertising in Cosmetic Surgery Read More "
Build a segmented database 2. Design automated sequences by stage 3. Personalize and humanize each message 4. Optimize subject and preheader 5. Frequency and schedules 6. Key metrics to measure 7. A/B testing and continuous improvement Analyze the results of each test and adjust your monthly sequence. Conclusion Email marketing for
Email Marketing Strategies for Cardiology Clinics Read More "
Context and objectives An aesthetic medicine clinic in Guadalajara started with: Strategy implemented Results in 8 weeks Metrics Value Leads generated 200 Cost per lead (CPL) $10 USD Landing conversion rate 11 % (1,800 visits) Patients scheduled after lead 70 (35 % conversion) Revenue generated $175,000 USD (average ticket $2,500) Estimated ROI 8.75 × Keys to success Upcoming
Case Study: $2,000 USD Campaign that Generated 200 International Patient Leads Read More "
1. The United States: the world's largest patient sender In 2025, the U.S. will continue to lead the demand for medical tourism. Key factors: To attract this market, clinics must offer information in native English, transparent pricing in USD, and travel and accommodation facilities. A dedicated landing page such as /ivf-for-us-patients or /stem-cell-therapy-usa-patients is a must.
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