Understand the international patient journey Before you can sell a service, you need to understand the entire healthcare traveler's journey. From the first Google search to the return home, every step should be covered by your digital strategy: This guide shows you which digital assets and tactics are essential in [...]
Definitive guide for clinics that want international patients Read More "
Why Facebook Ads is key to reach your community Facebook is still the social network most used by adults between 30 and 65 years old, the age range that most consult cardiologists. With Facebook Ads well configured, you can show your offer just to those who live near your clinic, are interested in health
Local SEO: dominate "near me" searches Patients with cardiac symptoms or looking for a preventive checkup often search for "cardiologist near me" or "cardiology clinic in [city]". To rank: A) Claim and optimize your Google Business Profile with updated photos of the clinic, opening hours, contact details,
5 Digital Marketing Strategies for Cardiology Clinics Wanting to Attract Local Patients Read More "
1. Local and international SEO: reaching patients wherever they are Patients search for cardiologists through Google, but the way they ask varies: An SEO strategy that combines local SEO (Google Business Profile with reviews, opening hours and photos) and international SEO (English pages, hreflang tags, long-tail keywords) allows you to appear in both resident and international searches.
5 Digital Marketing Strategies for Cardiology Clinics Read More "
Before choosing a marketing agency, every clinic, hospital or specialist director has doubts: "Will it work?", "Is it worth the investment?", "Will they understand my industry?". Testimonials from those who have worked with Torres Creative provide real answers, build trust and reduce risk.
What the clinics that trusted Torres Creative have to say Read More "
Why ROI is the metric that defines the success of your investment Investing in digital marketing without measuring the return is like prescribing a treatment without follow-up: you only generate expenses and doubts. ROI (Return on Investment) tells you if every dollar invested is being profitable and helps you make decisions based on your ROI.
ROI of a medical digital campaign: how to measure and improve it Read More "
Social media is not a replacement for SEO and guidelines. But they can boost everything Many doctors ask: "Should I keep investing in networks if I already do SEO or Google campaigns?". And the answer is: yes, if you do it with intention. Social media doesn't generate leads as directly as Google Ads or SEO,
Is it worth investing in social networks if I already have SEO or Google Ads? Read More "
Are you investing or just spending? Most clinics don't know how much a patient costs them One of the most common mistakes is to believe that digital marketing is "expensive" or "cheap" without having any real criteria. It's not about what you pay, it's about what you get back. A campaign costing $1,000 USD
The problem is not traffic. It's what happens (or doesn't happen) once they arrive Many clinic websites receive constant visits: by Google, networks or even paid advertising. But those visits don't convert into consultations or appointments. The traffic is there, but there is no conversion. This is not solved by
You have visitors on your site but they don't book: why it happens and how to fix it Read More "
Having a blog without a strategy is like posting on networks without knowing what for Many clinics open a blog just because "you have to have one". They publish generic notes or articles that sound more like an internal newsletter than useful content. And then they wonder why no one reads them. A well-crafted blog can be
What a medical blog must have to rank in Google and attract patients Read More "
If all your traffic comes to the home page, you are wasting money and attention. Many doctors and clinics invest in Google Ads, publish content or appear on Google, but send everyone to the same page: the home page. It's like inviting someone to your clinic and leaving them alone in the waiting room. A landing page
If you want patients from another country, you can't keep writing as if you were talking only to locals One of the most common mistakes clinics make when trying to attract international patients is to assume that technical or generic medical language will rank in Google. If the patient searches for "ivf success rate in Mexico", but your content reads "technologies
Two different paths to the same goal: visibility and conversion Both SEO and Google Ads can bring patients to your clinic. But they don't work the same, they don't cost the same, and they don't serve the same purpose. Choosing one, the other, or both depends on your goals, your budget, and your urgency. This article shows you
SEO vs Google Ads for clinics: which one should you use to attract real patients? Read More "
Before you decide, understand what you are buying (time, results or control) Physicians, practice managers and directors often ask the same question: do I hire a marketing agency or build an in-house team? The answer depends on your goals, your budget, your time and your level of demand. This article will help you decide,
Does your clinic need a marketing agency or an in-house team? Read More "
Having treatment pages without a strategy is like having a doctor's office without a receptionist Many clinic websites have treatment sections that look like a copy/paste of a brochure. No structure, no differentiator, no clear call to action. And then they wonder why the patient doesn't fill out the form. This article identifies the errors
5 common mistakes on treatment pages that are causing you to lose patients Read More "
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