Medical Marketing

Building a solid online reputation for clinics is as critical as having state-of-the-art equipment. Potential patients rely on Google, Doctoralia or TopDoctors before booking; a single unanswered negative review can cost dozens of appointments. This operating manual details how to capture positive feedback, respond to reviews, monitor mentions, and measure impact on

The day-to-day management of social media for a clinic-cardiology, fertility, dermatology or any other specialty-is no longer about "posting something" and waiting for likes. The medical Community Manager is a strategic role that creates content aligned with recruitment objectives, listens to the conversation to protect reputation and delivers data to marketing and management.

Introduction Cardiology, plastic surgery, dentistry, fertility, orthopedics, ophthalmology, dermatology, nutrition... Your practice may encompass just one or several of these specialties, but the digital challenge is the same: show up where patients are looking for answers, convert their interest into appointments and retain them with impeccable follow-up. This definitive handbook synthesizes everything you've learned in the previous articles.

Introduction In 2025, digital competition in healthcare is more intense: patients search for specialists on Google, verify credentials on networks and expect an immediate response. This guide offers a step-by-step approach to designing a medical marketing strategy that generates a steady stream of patients, combining proven tactics with the latest industry trends.

1 Gather comparable information Before analyzing anything, ask each agency for the same basic elements: With this "standard format" the proposals will be comparable line by line. 2 Verify that the diagnostic uses data The diagnostic should be supported: If the diagnostic only repeats generalities ("it lacks SEO") without specific metrics, the agency may not

1. Executive summary: what it is all about in one page A proposal of more than 20 pages without a summary is impossible to digest. The executive summary should answer: what problem it solves, what the goals are and how success will be measured. Include key figures for your clinic (volume of leads, current conversion rate).

Clear and differentiated value proposition 2. Coherent visual identity 3. Consistent tonality and voice 4. User experience (UX) on your site and channels 5. Social proof and authority 6. Brand-aligned educational content 7. Omnichannel consistency Conclusion Building a professional medical brand goes beyond a pretty logo: it requires.

What our audit includes (overview) We review your landing page from start to finish: layout, speed, copy, psychological triggers and data markup. The goal is clear: increase your conversion rate without reinventing the whole site. 1 Ideal structure section by section Hero- Title (H1) with keyword + clear clinical benefit- Reinforcing subtitle

What is the North Star Metric and why does it matter in healthcare? The North Star Metric (NSM) is the leading indicator that captures the value you deliver to your patients and your business. For a clinic, it's not enough to measure visits or likes: you need a metric that reflects real success, such as "Number of

Acquisition: attract qualified traffic 2. Activation: first "wow moment" 3. Retention: maintain interest and relationship 4. Referral: convert patients to advocates 5. Revenue: maximize the value of each patient Conclusion The AARRR (Acquisition, Activation, Retention, Referral, Revenue) model allows you to structure each phase of the patient experience with metrics and tactics

Understand the international patient journey Before you can sell a service, you need to understand the entire healthcare traveler's journey. From the first Google search to the return home, every step must be covered by your digital strategy: This guide shows you which digital assets and tactics are essential in

Local SEO: dominate "near me" searches Patients with cardiac symptoms or looking for a preventive checkup often search for "cardiologist near me" or "cardiology clinic in [city]". To rank: A) Claim and optimize your Google Business Profile with updated photos of the clinic, opening hours, contact details,

1. Local and international SEO: reaching patients wherever they are Patients search for cardiologists through Google, but the way they ask varies: An SEO strategy that combines local SEO (Google Business Profile with reviews, opening hours and photos) and international SEO (English pages, hreflang tags, long-tail keywords) allows you to appear in both resident and international searches.

Before choosing a marketing agency, every clinic, hospital or specialist director has doubts: "Will it work?", "Is it worth the investment?", "Will they understand my industry?". Testimonials from those who have worked with Torres Creative provide real answers, build trust and reduce risk.