Medical SEO and Web Positioning

Filter posts by category

SEO architecture diagram for medical website with hierarchy and internal linking

SEO architecture of a medical site from scratch: structure, depth and URLs step by step

1 Why does architecture matter? A good architecture: Without a thought-out structure, the site becomes a labyrinth: duplicate URLs, keyword cannibalization and hidden forms. 2 Phases prior to visual design 2.1 Business brief Define your main objective (North Star Metric): scheduled queries. Collect: Data Example Specialties Cardiology, Plastic Surgery, Fertility Core services.

SEO architecture of a medical site from scratch: structure, depth and URLs step by step Read More "

Google PageSpeed Insights results showing improvements in Core Web Vitals of a medical site

How to optimize Core Web Vitals on your medical site (and why they directly affect your conversions)

Why do Core Web Vitals matter more than ever for your practice? Since Google's page experience update, the three Core Web Vitals-Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS)-influences both rankings and user experience. For a patient looking for critical information, a slow or unstable site will

How to optimize Core Web Vitals on your medical site (and why they directly affect your conversions) Read More "

SEO keywords to attract international patients to clinics in Latin America

Keywords for recruiting patients from the U.S. and Canada: real examples and common mistakes

If you want patients from another country, you can't keep writing as if you were talking only to locals One of the most common mistakes clinics make when trying to attract international patients is to assume that technical or generic medical language will rank in Google. If the patient searches for "ivf success rate in Mexico", but your content reads "technologies

Keywords for recruiting patients from the U.S. and Canada: real examples and common mistakes Read More "

Comparison between SEO strategies and Google Ads to attract patients to a private clinic

SEO vs Google Ads for clinics: which one should you use to attract real patients?

Two different paths to the same goal: visibility and conversion Both SEO and Google Ads can bring patients to your clinic. But they don't work the same, they don't cost the same, and they don't serve the same purpose. Choosing one, the other, or both depends on your goals, your budget, and your urgency. This article shows you

SEO vs Google Ads for clinics: which one should you use to attract real patients? Read More "

Frequent mistakes in medical page design that affect conversion

5 common mistakes on treatment pages that are causing you to lose patients

Having treatment pages without a strategy is like having a doctor's office without a receptionist Many clinic websites have treatment sections that look like a copy/paste of a brochure. No structure, no differentiator, no clear call to action. And then they wonder why the patient doesn't fill out the form. This article identifies the errors

5 common mistakes on treatment pages that are causing you to lose patients Read More "

Practical guide to SEO for clinics - digital marketing agency

Practical SEO guide for clinics that want to attract international patients

It's not about being on the internet, it's about getting found by the right patients Having a website is not a strategy. Uploading photos to Instagram isn't either. If your goal is to attract international patients looking for treatments in your country, you need an SEO strategy that is designed from the patient's intention, not the patient's.

Practical SEO guide for clinics that want to attract international patients Read More "

attract international patients - doctor on video call

Keywords for recruiting patients from the U.S. and Canada: real examples and common mistakes

If you want to attract international patients, start by speaking their language (literally and digitally) Many doctors and clinics want to attract patients from the United States or Canada, but they make the same mistake: they use keywords that no one outside their country would search for. Titles like "innovative treatment for osteoarthritis" or "advanced fertility technology" sound good... but they don't.

Keywords for recruiting patients from the U.S. and Canada: real examples and common mistakes Read More "

Scroll al inicio