CRO and Patient Recruitment

Why chatbots for clinics are indispensable in 2025 79 % of patients expect a response in less than 5 min when writing via WhatsApp or webchat. Human receptionists do not cover nights, weekends or campaign peaks. A medical chatbot answers FAQs, pre-qualifies leads and books appointments 24/7, reducing burden

Introduction Redesigning your website is not just about changing colors or fonts: it requires planning, validation of needs, several rounds of design and technical testing. Knowing the redesign process helps you anticipate timing, roles involved and results at each stage. This guide explains what to expect before you start so that your project flows smoothly.

1 Why lead nurturing is critical in healthcare A medical prospect rarely schedules his first contact: he compares options, verifies credentials and evaluates costs. On average, a patient needs 5-8 interactions before making a decision. Without a lead nurturing process -systematically educating and accompanying - valuable contacts are lost and the investment in

What is a CRM and why your clinic needs it A CRM (Customer Relationship Management) is a platform that centralizes all your leads, patients and communications in one place. In medical marketing, it ensures that: Without a CRM, your practice will rely on cluttered inboxes, spreadsheets and manual processes that.

Why numbers matter more than insights A "pretty" campaign that doesn't convert is spending in disguise. To know if your investment is working, you need to master basic metrics and their formulas. Without concrete math, any optimization is guesswork. Cost per Lead (CPL) Formula: CPL = Total Campaign Spending ÷ Number

The problem is not traffic. It's what happens (or doesn't happen) once they arrive Many clinic websites receive constant visits: by Google, networks or even paid advertising. But those visits don't convert into consultations or appointments. The traffic is there, but there is no conversion. This is not solved by

The 80% of marketing is lost if your clinic does not know what to do with the leads that come in Many medical centers invest in ads, content, SEO and networks. They get the patient to leave their data. But then it all falls down in the follow-up. The response is slow, generic or absent. Result: the patient leaves