Digital Advertising for Clinics

Google Ads for clinics Google Ads remains the channel with the highest purchase intent in healthcare: a user searching for "urgent cardiologist" or "dental implants cost" is already ready to make contact. But competing in 2025 requires surgical precision: strict healthcare policies, rising CPCs and data-driven automation. This guide covers

Why retargeting and not just new traffic? 96 % of visitors leave your site without converting. Capturing new traffic is expensive and often irrelevant. Retargeting allows you to "chase" those who already know your practice, reminding them of your offer and dispelling doubts. In medicine, where trust is the key, this second or

Build a segmented database 2. Design automated sequences by stage 3. Personalize and humanize each message 4. Optimize subject and preheader 5. Frequency and schedules 6. Key metrics to measure 7. A/B testing and continuous improvement Analyze the results of each test and adjust your monthly sequence. Conclusion Email marketing for

Why Facebook Ads is key to reach your community Facebook is still the social network most used by adults between 30 and 65 years old, the age range that most consult cardiologists. With Facebook Ads well configured, you can show your offer just to those who live near your clinic, are interested in health

Why ROI is the metric that defines the success of your investment Investing in digital marketing without measuring the return is like prescribing a treatment without follow-up: you only generate expenses and doubts. ROI (Return on Investment) tells you if every dollar invested is being profitable and helps you make decisions based on your ROI.

Attracting international patients with Google Ads is not a matter of luck There are clinics that invest thousands of dollars in Google Ads with no results. The problem is not the platform, it's the strategy. If you target wrong, you pay for clicks from people who will never become patients. And in medical tourism, that means wasting time and money.