How to create Facebook Ads campaigns for your cardiology clinic to attract local patients

Why Facebook Ads is key to reach your community

Facebook continues to be the social network most used by adults aged 30 to 65, the age range that consults cardiologists the most. With Facebook Ads properly configured, you can show your offer to those who live near your clinic, are interested in cardiovascular health and have not yet decided where to go for treatment.

Step 1: Define your target audience precisely

1. Geographic location:
   Select a radius of between 10 and 20 km around your address. This ensures that the ads only appear to people who can actually visit you easily.
2. Demographic data:
   Age: 35 - 65 years old.
   Interests: health and wellness, moderate exercise, blood pressure control, cardiac support groups.
3. Behavior and connections:
   • People who have interacted with your page or posts in the last 90 days.
   • Excludes those who are already patients (client list uploaded via custom audience).

Step 2: Choose the right target

To recruit local patients you can use two main targets:

• Generation of potential clients (Leads): Facebook displays an instant form within the platform for users to leave their data without leaving the app.
• Website traffic: Ideal if you have a landing page optimized for scheduling appointments or downloading a prevention e-book.

Step 3: Design creative that connects

1. Image or video:
   • Real photo of your team or clinic, with elements that transmit confidence (gown, stethoscope, clean waiting room).
   • Short video (15-30 s) where the cardiologist explains a common symptom and ends with an invitation for consultation.
2. Text of the announcement:
   • Clear title: "Cardiology consultation without waiting list in [City]".
   • Short Description: "Complete heart exam with results in 24 h. Book your appointment today."
   • Call to action (CTA): "Request your consultation" or "Sign up for free".

Step 4: Set the budget and schedule

• Initial daily budget: $20-$30 USD. This allows enough information to be processed for the algorithm to optimize delivery.
• Duration of the campaign: 14 days minimum. Enough time to collect data, optimize segmentation and creative.
• Scheduling: Limit the appearance according to the time your team can respond (e.g., 8 am - 8 pm).

Step 5: Measure and optimize each metric

1. Cost per lead (CPL): how much you pay for each completed form or click to the site.
2. Conversion rate: percentage of those who saw the ad and left their data or made an appointment.
3. Frequency of the announcement: ideally between 1.5 and 3; more than that generates fatigue.
4. Relevance of the advertisement: Facebook score that measures the quality of your ad against the audience.

Each week adjusts:

• Geographic segmentation (reduce or enlarge radius).
• Creative (try new images or messages).
• Targets (if CPL goes up, switch to Traffic to evaluate landing).

Advanced tips

• Dynamic Retargeting: shows different ads to those who visited your landing page or interacted with your page.
• Special offers: limited cardiac screening with promotional price to create urgency.
• Similar hearings: create a lookalike audience based on your existing patient list to broaden your reach without losing relevance.

Conclusion: turn your ads into real patients

A Facebook Ads campaign is only effective if it goes hand in hand with a solid conversion funnel: ad → optimized landing page → immediate follow-up. Define your local audience, design trusted creatives and adjust budgets according to results. At Torres CreativeWe manage Facebook Ads for cardiology clinics that want to fill their schedule without relying on referrals.

Get started today and turn every click into a real query.