Medical Marketing

Social media is not a replacement for SEO and guidelines. But they can boost everything Many doctors ask: "Should I continue to invest in networks if I already do SEO or Google campaigns?". And the answer is: yes, if you do it with intention. Social networks don't generate leads as directly as Google Ads or SEO, but they can [...]

Are you investing or just spending? Most clinics don't know how much a patient costs them One of the most common mistakes is to believe that digital marketing is "expensive" or "cheap" without having any real criteria. It's not about what you pay, it's about what you get back. A campaign costing $1,000 USD

Having a blog without a strategy is like posting on networks without knowing what for Many clinics open a blog just because "you have to have one". They publish generic notes or articles that sound more like an internal newsletter than useful content. And then they wonder why no one reads them. A well-crafted blog can be

If all your traffic comes to the home page, you are wasting money and attention. Many doctors and clinics invest in Google Ads, publish content or appear on Google, but send everyone to the same page: the home page. It's like inviting someone to your clinic and leaving them alone in the waiting room. A landing page

Before you decide, understand what you are buying (time, results or control) Physicians, practice managers and directors often ask the same question: do I hire a marketing agency or build an in-house team? The answer depends on your goals, your budget, your time and your level of demand. This article will help you decide,

If your website doesn't convert, it's broken (even if it looks pretty) It doesn't matter how modern your site is. If it's not designed to engage patients, it's not doing its job. Many clinics focus on visual design, but neglect structure, content and conversion strategy. In this article you will see how it should be

If you don't have time for social media, you probably need it more than you think Many clinics feel they "don't have time" to post on social media. They see it as a secondary, almost decorative task. But the truth is different: if you're not on social media, you're missing out on patient opportunities every week. This

Introduction If most of your clinic's patients keep coming to you by referral, you have a silent problem. Relying exclusively on referrals is like leaving your growth in the hands of others. It's not scalable, it's not predictable, and it's not sustainable in the long run. This article is for clinics, physicians and health centers.

Introduction The healthcare sector has changed radically in recent years. Patients no longer look for doctors only by recommendation or proximity, but also turn to the Internet to research clinics, specialists and treatments before making a decision. In this context, medical marketing has become an indispensable tool for attracting patients.