Introduction
Redesigning your website is not just about changing colors or fonts: it requires planning, validation of needs, several rounds of design and technical testing. Knowing the redesign process helps you anticipate timing, roles involved and results at each stage. This guide explains what to expect before you start so that your project flows without surprises.
1 Discovery and definition of objectives
The discovery phase is essential to align expectations and avoid rework. It includes:
1.1 Initial meetings
- Session with stakeholders (physicians, administrators, marketing) to understand business goals: increase leads, reduce bounce or improve brand image.
1.2 Current site audit
- Analytics analysis: most viewed pages, user behavior and Core Web Vitals.
- Content evaluation: what works (blog, landing pages) and what lacks coherence or readability.
1.3 Competitive benchmark
- Review sites of similar clinics for best practices: service structure, CTA, navigation scheme.
1.4 Requirements document
- Definition of key functionalities: contact form, scheduling, blog, multilingual if applicable.
- Prioritization of sections and must-haves vs. nice-to-haves.
Estimated time: 1-2 weeks
Deliverable: project brief and approved sitemap
2 Architecture and wireframes
Once the objectives are clear, low-level sketches are designed:
2.1 Information architecture
- Navigation map: main sections and their hierarchy.
- User flow: paths from input (Google, networks, ads) to appointment scheduling.
2.2 Wireframes
- Designs without visual style, only block layout (hero, benefits, process, testimonials, FAQs, CTA).
- Usability validation: position of forms, page length, conversion points.
2.3 Review and adjustments
- Stakeholder feedback on usability and order of information.
Estimated time: 1-2 weeks
Deliverable: desktop and mobile wireframes
3 Visual design
With the approved wireframes, the final look and feel is created:
3.1 Moodboard and inspiration
- Definition of color palette, fonts (e.g. Raleway) and image style.
- Examples of graphic elements: icons, buttons, service cards.
3.2 Mock-ups of key pages
- Home, service page, treatment landing page and contact.
- Desktop and mobile versions for each mock-up.
3.3 Design Iterations
- 2-3 rounds of feedback to adjust: white space, font sizes, contrast and visual hierarchy.
Estimated time: 2-3 weeks
Deliverable: final visual mock-ups on Figma or Sketch
4 Development and technical configuration
With the final design:
4.1 CMS setup (e.g. WordPress + custom theme or builder)
- Responsive coding, optimized WebP image loading and lazy loading.
- Page structure, menus and templates according to wireframes.
4.2 Implementation of functionalities
- Forms with sending to CRM or mail, integration with online calendar if applicable.
- Blog with basic SEO: clean URLs, meta tags and schema MedicalService.
4.3 Performance optimization
- CDN configuration, CSS/JS minification, font preloading and Core Web Vitals control: LCP <2.5 s, FID <100 ms, CLS <0.1.
Estimated time: 3-4 weeks
Deliverable: site in staging environment with full functionality
5 Testing and quality assurance (QA)
Prior to launch, it is evaluated:
5.1 Functional testing
- Verify forms, links, CTA, redirects and mobile versions.
5.2 Compatibility tests
- Major browsers (Chrome, Safari, Firefox, Edge) and various devices and resolutions.
5.3 Performance tests
- PageSpeed Insights, Lighthouse and basic load testing.
5.4 Error correction
- Register and resolve design, usability or performance bugs.
Estimated time: 1-2 weeks
Deliverable: QA report with corrected issues
6 Launching and monitoring
With QA passed:
6.1 Launching plan
- DNS synchronization and migration of the staging environment to the production domain.
- Verification of SSL certificates and 301 redirects in case of URL changes.
6.2 Post-launch monitoring
- Check Search Console for crawl errors, 404 or indexing problems.
- Key metrics in Google Analytics: bounce, time on page, conversions.
6.3 Quick settings
- Urgent corrections (forms that do not send, misaligned styles).
- Refine meta tags or titles if the organic CTR drops.
Estimated time: 1 week
Deliverable: launch checklist and first performance report
7 What to do now
Before starting your redesign project:
- Assemble your team: define roles (medical manager, marketing, designer, developer).
- Prepare your brief with clear objectives and current analytics data.
- Book a realistic timeline (minimum 10-12 weeks).
- Make sure you have access to hosting, domain, Google Analytics and Google My Business.
- Define your North Star Metric (e.g., "consultations scheduled") and establishes quarterly goals.
With this guide you know exactly what to expect in each phase of the redesign. Plan calmly, assign responsibilities and demand clear deliverables. You'll avoid delays and ensure a website that not only looks good, but converts visitors into patients.
