If all your traffic arrives at the home page, you are wasting money and attention.
Many doctors and clinics invest in Google Ads, publish content or appear on Google, but send everyone to the same page: the home page. It's like inviting someone to your clinic and leaving them alone in the waiting room.
A medical landing page is a page designed for a specific action. And if you're doing campaigns, content or serious SEO, you need several.
What exactly is a medical landing page?
It's a site focused on one thing: converting. Whether it's scheduling a consultation, downloading a guide or filling out an evaluation form. It has no full menu, no distracting links. It has one goal.
Key features:
- Clear title with keyword and intent ("Stem Cell Therapy for Back Pain - For U.S. Patients")
- Subtitle reinforcing direct benefit ("Minimally invasive, safe, and available in Puerto Vallarta")
- Short list of benefits
- Step-by-step process or what to expect
- Related testimonials
- Frequently Asked Questions
- Simple form or WhatsApp button
- No top menu or escape links
What is NOT a landing page
- This is not your "Contact" page.
- It is not the "Treatments" section with 10 options.
- It is not the home page with many buttons and general text.
A landing page is not made for "surfing". It is made for take action now.
How many landing pages does a clinic need?
It depends on how many treatments you want to sell and how many patient profiles you are targeting.
Examples:
- Landing for "IVF for Canadians".
- Landing for "Stem Cell Therapy for Autoimmune Conditions - U.S. Patients".
- Landing for "All-Inclusive Dental Implants in Mexico".
- Landing for each Google Ads or email marketing campaign
The more targeted, the better. More CTR, more trust, more conversions.
When to use a landing page (and when not to)
Use it when:
- You run Google Ads campaigns.
- You link from a paid social media post.
- You want to position a specific long tail keyword.
- You make an article that has a CTA to a query or evaluation.
Avoid it if:
- It is cold traffic without context.
- You cannot guarantee immediate follow-up.
- You don't have a clear or differentiating CTA.
How to measure if your landing page is working
- Conversion rate: visits that left their data.
- Time on page: if it is less than 30 seconds, it is poorly structured.
- Rebound: if most of them leave without doing anything, they do not connect.
- Button clicks: if the CTA does not generate clicks, it must be adjusted.
You don't need a new website, you need pages that convert.
Many clinics redo the entire website when all they need to do is create 3-5 targeted, well-structured and tracked landing pages.
At Torres Creativewe design medical landing pages that not only look good, but work. Tailored to your treatment, your target patient and the channel where the traffic comes from.
A good landing page is worth more than 1,000 followers. And it generates appointments, not just visits.