Business event taxonomy
Tracking and analytics
Connect marketing activity to appointments, patients and estimated revenue—not only platform conversions.
We design event taxonomies, attribution flows and reporting that connect acquisition sources with commercial and operational outcomes.
Expected outputs
What this work is designed to produce.
GTM and GA4 implementation plan
UTM and attribution governance
CRM or appointment-system feedback loop
Working method
A sequenced process with explicit decision gates.
The scope is adjusted to available evidence, operational maturity, risk and business priorities. No result is presented as guaranteed.
Define
Agree on lead, qualified lead, booked appointment, attended appointment and patient definitions.
Instrument
Configure events, parameters, UTMs and platform integrations.
Validate
Test browser, server, form, call and WhatsApp signals.
Operationalize
Create reporting and ownership rules for ongoing data quality.
Next step
Audit my measurement setup