Tracking and analytics

Connect marketing activity to appointments, patients and estimated revenue—not only platform conversions.

We design event taxonomies, attribution flows and reporting that connect acquisition sources with commercial and operational outcomes.

Expected outputs

What this work is designed to produce.

Business event taxonomy

GTM and GA4 implementation plan

UTM and attribution governance

CRM or appointment-system feedback loop

Working method

The scope is adjusted to available evidence, operational maturity, risk and business priorities. No result is presented as guaranteed.

Agree on lead, qualified lead, booked appointment, attended appointment and patient definitions.

Configure events, parameters, UTMs and platform integrations.

Test browser, server, form, call and WhatsApp signals.

Create reporting and ownership rules for ongoing data quality.

Next step